Driving Traffic to Your Food Blog - Skillful Cook
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Driving Traffic to Your Food Blog

Ok, you did it! You’re doing it! Now, how do you get people to keep seeing it and engaging with your content? Below are some of the tools we use to get an in-depth look at how our site is functioning, and also make the most out of those findings to grow our audience.

Disclaimer: Please note that some of the links below are affiliate links and I will earn a commission if you purchase through those links. I use all of the products listed below and recommend them because they are companies that I have found helpful and trustworthy.

Google Search Console

If you’re just getting started understanding the health of your site, Google Search Console (GSC) is an essential (free!) tool. Reports within GSC can help you measure your site’s traffic and performance, fix issues, and make it shine in search results.

ahrefs logo


Similar to Google Search Console, Ahrefs is a paid tool we use to give us critical and in-depth insights into Skillful Cook’s traffic and rank. It’s a powerful tool, but is also incredibly simple to use as you’re just beginning to understand more about your audience and SEO. You can track your ranked keywords, do new keyword research, get insights into what your competitors are doing, see all your backlinks in one place, and so much more.

Google Analytics

Google Analytics is an incredible resource for tracking web traffic. We’re able to track our traffic metrics to help inform decisions on channel performance, content to optimize and how our traffic has changed over time. 


Topic is an AI-powered SEO tool that’s available through our ad network, Raptive (formerly AdThrive). We reference Topic for customized content ideas and to help us improve our existing content to make it even more relevant for readers.