Introducing Food Blogger Pro - Skillful Cook
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Introducing Food Blogger Pro

the Food Blogger Pro logo with the text 'Start, Grow, & Monetize Your Food Blog' on a blue background

Hey! It’s Bjork again. I told you I'd be back.

Lindsay and I have something that we're really excited to share with you today!

We are launching a new website for food bloggers called Food Blogger Pro!

Food Blogger Pro will be a membership site where we showcase everything we've learned over the past three years about starting and growing a food blog. We'll tackle the most common problems that food bloggers face, covering everything from photography to technology.

Food Blogger Pro will focus on food bloggers that are in their “freshman” and “sophomore” year of blogging. These are food bloggers that are just starting out (freshman), or have been blogging for a little while and are looking for ways to bring their blog to the next level (sophomores). I explain this a bit further down below.

As mentioned in the video, Food Blogger Pro will launch on February 1st, 2013. It's a ways off, but if you're interested, you can purchase a discounted early bird membership at the end of this post.

Freshman Year

Do you remember your first day of freshman year?

I do. I was terrified. I think I might have even cried. I went to a really small middle school which fed into a high school with a student population of 2,000. I know that's not that big compared to some schools, but to me it felt huge and scary.

There are two things I remember as being especially hard:

  1. Being overwhelmed with the amount of work
  2. Feeling totally lost

I think we can feel the same way in our freshman year of blogging.

I know that Lindsay and I felt this way with Skillful Cook. It seemed like there were one thousand things that we needed to learn about running a food blog. To a freshman food blogger, things like food photography, search engine optimization, recipe formatting, and website hosting can all be a bit overwhelming. It's easy to feel like you're lost.

Sophomore Year

Sophomore year was a little different. I was a little more comfortable, and there were a handful of things that happened in my sophomore year that made me think “you mean it's actually possible for me to do this?”

Things like:

  1. Getting an A in a drawing class
  2. Learning jazz guitar
  3. Making a popular girl laugh (her name was Lindsay, maybe you know her?)

These were things that I could have never imagined myself doing. But when I actually got started, I realized that it wasn't quite as hard as I originally thought.

Have you ever had the same feeling with your blog?

I remember feeling that way the first time we had 1,000 visitors to Skillful Cook in one day, or the first time Lindsay was contacted about doing freelance work. We started to realize that it was possible for us to grow the blog in ways we hadn't imagined before.

Food bloggers that are in their sophomore year have probably already had some success and are now looking to take their blog to the next level. These bloggers might be interested in learning about creating their own product, doing freelance projects, or creating an income from the traffic they are starting to see from their blog.


For Skillful Cook, the first year of blogging was getting set up and learning the basics.

The second year saw us experimenting with growing traffic, improving our food photography, shooting videos, and creating an income from the blog.

And now here were are, as juniors, hoping to share some of the really cool things we've learned along the way about building and growing a food blog.

Are we the ultimate authority on building a food blog? No way. Do we know things that could be useful for fellow food bloggers who are in their freshman and sophomore year of blogging? Absolutely!

Food Blogger Pro

With this new site, Lindsay and I will be using videos and screencasts to show you everything that we have learned about starting and growing a food blog. We'll also be updating the library as we continue to grow Skillful Cook, showing you the behind the scenes for everything we're learning.

Here is a list of the topics that are available as easy-to-follow step-by-step courses on Food Blogger Pro:

A screenshot of the Getting Started, Building Traffic, Photography, Video, Creating Content, and Social Media courses on Food Blogger Pro
A screenshot of the Essential Tools, Essential Plugins, Generating Income, Creating an Ebook, Bootcamps, and Mini Courses on Food Blogger Pro

You can find the full list of courses here.

Launch Date and Sign Up

Food Blogger Pro will be launching February 1st, 2013.

You can click here to visit the site.

When the site launches membership will be $25 a month or $250 for one year.

If you have additional questions you can contact us and we'll be sure to get back to you as soon as possible.

We are PUMPED! Thanks for taking the time to read about Food Blogger Pro - we hope to see you there!

P.S. If you're interested in learning more about Food Blogger Pro and how you can start monetizing your own food blog, you can start for free by downloading this ebook, “16 Ways to Monetize Your Food Blog”!

a picture of the 16 Ways to Monetize Your Food Blog ebook from Food Blogger Pro and a note that says, 'free download from our friends at Food Blogger Pro'

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  1. Skillful Cook Logo

    Yes, I am totally in and can’t wait, thanks guys! Quick question, once we purchase a year, will we always have access to that year we purchased or will we no longer be able to access it after our year is up?

    I think this is great and have already learned so much from you all! Thanks, signing up today ~ Halle

    1. Skillful Cook Logo

      Thanks for your interest Halle! The one-year early bird membership will last from February 1st, 2013 to February 1st, 2014. After February 1st, 2014 you’d need to purchase a regular plan if you wanted to continue your membership ($25 a month or $250 for a year).

  2. Skillful Cook Logo

    Awesome guys!
    I have to agree with other comments, you make a wonderful team. Combining your strengths and coming up with great things!

  3. Skillful Cook Logo

    Wow you two are so freaking innovative…I love it! This is a resource that is needed and you are totally blazing a trail. I am impressed….

    I think it would be a good investment for me to join food blogger pro. I have been considering ways to invest in my blog that will benefit it, this being one. Since I am not generating any income at the moment (not for lack of trying), I will be in the red on my investment for a while, but I think this will help me climb into the black.

  4. Skillful Cook Logo

    Yipeeeee!!!!! Thanks so much Bjork and Lindsay!!! I am so excited! A big thanks for offering a early bird special! Bjork, last time we spoke I wasn’t sure whether to use blogger or wordpress. I did decide to stick with WordPress! Still struggling a bit but love it. I haven’t launched my site, Style Beautifully, but hopefully soon! Off to purchase my membership! Thanks again Bjork and Lindsay.

  5. Skillful Cook Logo

    You guys are seriously amazing… I don’t know how you do it! I’ve already learned a lot from the info you consistently share, and I’m so excited about this! There’s really nothing like this around yet (as far as I know), so this is going to be huge. 🙂

  6. Skillful Cook Logo

    this is awesome!! i can’t wait to join. i have learned so much from you guys already even before this next endeavor! will there be affiliate options?

    1. Skillful Cook Logo

      Yes! We will have an affiliate program set up for Food Blogger Pro once the site launches. Thanks for the comment Becky!

      1. Skillful Cook Logo

        yay! we are getting on to purchase the year this weekend. excited for the site to launch!

  7. Skillful Cook Logo

    Looks awesome, guys! Sign me up! How exciting!

    I’m definitely a freshman needing some upperclassmen to help 🙂

  8. Skillful Cook Logo

    Fantastic– it is as if you wrote this post and set up your new venture just for me!! Looking forward to it. Congratulations and best wishes on this new opportunity.

    1. Skillful Cook Logo

      Hi Sarah, I’ve been reading both the blogs for a long time(FromAway and Pinchofyum). But I must say content of profoodblogger look more inspired from skillfulcook. Specially the articles like blog income reports.

  9. Skillful Cook Logo

    This is AWESOME you guys!!! I am so super excited! I just signed up! I have had my blog for a few years but didn’t really start “working” it until this year so I totally feel like a freshman! 🙂 I found you guys a couple of months ago – it was funny, during my morning prayer one morning I was asking God for help on how I could grow my blog and do more with it and that day I found you via a google search! Now I read and re-read all of Bjork’s monthly stat posts, hanging on to them like a life raft!! Seriously, it’s been a big help to me. (I’ve gone from around 1,000 pageviews in March to 14,500+ last month – woo-hoo! Small potatoes compared to the big blogs like y’all but I’m on my way!) So I’m even more excited about going deeper into how you are making a living doing what you’re doing – that’s my dream! My blog’s not totally food but I do some food and I know the tips I’ll learn from you I can also apply to my non-food posts too. Sorry for rambling on and on but really: Thank you, thank you, thank you!
    Hugs to you both!! Can’t wait til Feb. 1st!!! ~ Jennifer

    1. Skillful Cook Logo

      That’s awesome, Jennifer! Congratulations on the growth of your blog – that’s super exciting! Thanks for the comment!